Max Azria clothes are part of the designer clothing line BCBG. The collections are sold in over 100 company-owned stores in Northern America, Europe, Asia and South America. Max Azria clothes have over the years become a household name as one of the best designer clothing at the most affordable prices. Max Azria, a Jewish Tunisian fashion designer, found BCBG label back in 1989. He has since won a number of prestigious awards such as California designer of the year in 1996 and Atlanta's fashion designer of the year in 1997. In the last eighteen years, Max Azria has added fifteen brands including BCBGirls, To The Max, and Hervé Léger, which he acquired in 1999 to his empire. BCBG was named by Max's wife, Lubova, for the French phrase Bon Chic, Bon Genre - the Parisian slang for Good Style, Good Attitude.
This popular designer label by Max Azria, is known for its simple, easy chic. The label makes some of the world´s finest dresses for everyday people. Clothing such as dresses are considered by most ladies to be among the best looking and most comfortable. Since it's conception almost 2 decades ago, the clothing label have been worn by celebrities such as Paris Hilton, Jessica Simpson, and Lindsay Lohan. America in general has come to love and accept Max Azria design as one of the top fashion label for the everyday women and the young at heart. No matter what type of dress you maybe looking for, Max Azria has you covered.
With so many people prefering Max Azria's label, the brand can only continue to develop in the coming years and gain more customers in the process. Customers focused and thus creating customer loyalty is what behind the latest craze of Max Azria label. This is especially true the the younger generation of customers such as young boys and girls who have become quite passionate towards fashionable BCBG clothes. Max Azria's deisgners know exactly who they are designing their dresses for. America as a result has gone crazy over this latest European based label!
